Built and scaled the product Adoption Score
There was no reliable way to measure product adoption for Maltego Monitor. The data lived scattered across multiple systems, and no single adoption metric existed.
With too little connective data to hand it off, I proved the concept by hand first: mapped the data, designed the calculation framework, and ran the early rounds manually. Then I worked with Business Intelligence, RevOps, and Product to automate the full pipeline.
A metric that did not exist became an automated, cross-team monthly adoption score that now drives renewal and expansion forecasting and triggers earlier, usage-based interventions.